L’Oreal is Revolutionizing Makeup Testing with This Cool TechniqueA. Stout
It was in 1989 that L’Oreal took a big step toward creating ethical practices. They virtually eliminated animal testing within their company (according to their website, there are rare cases in which, thanks to “regulatory authorities,” they must test on animals). Instead of using furry critters, they began growing their own skin samples from the tissues of plastic surgery patients. The catch? Such a method isn’t fast and isn’t cheap. And it relies on donors.
That’s why L’Oreal is joining forces with Organovo, a San Diego-based company that works with 3D bioprinting. With Organovo’s help, L’Oreal will begin using 3D printed skin to test the safety of their products.
The plan hasn’t been rolled out quite yet; it’s still in the development phase, and it’ll probably be about five years before it’s fully implemented. But it could take us in exciting directions. As Discovery News notes, “It’s possible that better, more accurate tests that come from this new collaboration could put an end to animal testing once and for all.”
What are you doing to end animal cruelty? Let us know in the comments, and don’t forget to look for the leaping bunny when buying makeup!